June 7, 2016

You don’t have to be Marshall McLuhan, or even understand him, to know that every medium has its natural strengths. TV works differently from radio which fills a different set of needs than print.


And it’s no great leap to see that the physical platforms on which each...

April 16, 2016


There’s a lot of buzz around podcasts these days. And why not? Given the way Netflix and YouTube have revolutionized TV, you would think on-demand audio programs would be a no-brainer.


Yet it’s only recently that podcasts have commanded much attention. Or that much li...

March 4, 2016

Despite all the buzz around new audio options and the ever more complex in-dash configurations, broadcast radio is still dominant in the car.


At 66.2%, the share of in-car listening devoted to AM/FM radio in Canada is virtually identical to what it was five y...

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Could CPA Replace CPP on Traditional Media Buys—and What If It Does?

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