OUR TOOLS
Environmental Scans
Setting the stage with a review of existing research to provide a strategic perspective of potential opportunities
Brand Health Studies
Brand assessment, including brand driver analysis, audience perceptions and expectations, tracking of images and associations
Content Testing
How does your content stack up? Key metrics and moment-by-moment diagnostics
Brand Lift / Ad Impact Studies
Did the campaign deliver on communication objectives? Did it move the needle on brand perceptions? Studies that build accountability into the ad spend
Music Intelligence
Tapping the emotional power of music for your brand. Music library tests, compatibility analysis and current music tracking for radio
Peeling the Onion...
When you need to get up close and personal to see what's behind the numbers. Ethnography, in-depth interviews, focus groups, online discussion groups