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© 2019 by Audience Insights Inc.

OUR TOOLS

Environmental Scans

Setting the stage with a review of existing research to provide a strategic perspective of potential opportunities

Brand Health Studies

Brand assessment, including brand driver analysis, audience perceptions and expectations, tracking of images and associations

Content Testing

How does your content stack up? Key metrics and moment-by-moment diagnostics

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Brand Lift / Ad Impact Studies

Did the campaign deliver on communication objectives? Did it move the needle on brand perceptions? Studies that build accountability into the ad spend

Music Intelligence

Tapping the emotional power of music for your brand. Music library tests, compatibility analysis and current music tracking for radio

Peeling the Onion...

When you need to get up close and personal to see what's behind the numbers. Ethnography, in-depth interviews, focus groups, online discussion groups

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