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August 13, 2018

For the most part, podcast listening in Canada looks pretty much like the U.S..  Listening continues its steady growth on both sides of the border.

But there is a uniquely Canadian reality at play here. English-speaking Canadians are much more likely than French-speakin...

August 12, 2016

There’s a touching scene in the Glen Campbell documentary, “I’ll Be Me.”  Campbell, who is struggling with Alzheimer’s, is being asked by his doctor what year it is, then what month it is, and what season it is. Campbell answers: “I don’t need to know all that.” It’s a...

June 7, 2016

You don’t have to be Marshall McLuhan, or even understand him, to know that every medium has its natural strengths. TV works differently from radio which fills a different set of needs than print.

 

And it’s no great leap to see that the physical platforms on which each...

May 28, 2016

From time to time, I’m asked to give presentations on changing media trends to ad agencies. A few weeks ago, I presented our Radio on the Move study on in-car audio listening to a major Canadian agency. A couple of radio reps had joined me for the meeting. As we were p...

April 16, 2016

 

There’s a lot of buzz around podcasts these days. And why not? Given the way Netflix and YouTube have revolutionized TV, you would think on-demand audio programs would be a no-brainer.

 

Yet it’s only recently that podcasts have commanded much attention. Or that much li...

March 4, 2016

Despite all the buzz around new audio options and the ever more complex in-dash configurations, broadcast radio is still dominant in the car.

 

At 66.2%, the share of in-car listening devoted to AM/FM radio in Canada is virtually identical to what it was five y...

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