Time to Tap Into Podcasting's Potential?
There’s a lot of buzz around podcasts these days. And why not? Given the way Netflix and YouTube have revolutionized TV, you would think on-demand audio programs would be a no-brainer. Yet it’s only recently that podcasts have commanded much attention. Or that much listening. In our most recent Radio on the Move study of more than 2,000 Canadian drivers/passengers, in-car podcast listening is showing steady if unspectacular growth—8% say they have listened in the past week, u