Is Your Audio Content on Platform?
You don’t have to be Marshall McLuhan, or even understand him, to know that every medium has its natural strengths. TV works differently from radio which fills a different set of needs than print. And it’s no great leap to see that the physical platforms on which each medium lives also play a role in how that medium is consumed. Look at print for example. Readers use magazines differently than they use newspapers which are different again from books. Yet, as content moves ont