I Don't Need to Know All That
There’s a touching scene in the Glen Campbell documentary, “I’ll Be Me.” Campbell, who is struggling with Alzheimer’s, is being asked by...
Could CPA Replace CPP on Traditional Media Buys—and What If It Does?
From time to time, I’m asked to give presentations on changing media trends to ad agencies. A few weeks ago, I presented our Radio on the...
Time to Tap Into Podcasting's Potential?
There’s a lot of buzz around podcasts these days. And why not? Given the way Netflix and YouTube have revolutionized TV, you would think...
Radio Still Rules in the Car
Despite all the buzz around new audio options and the ever more complex in-dash configurations, broadcast radio is still dominant in the...
