French Canada & English Canada—Two Distinct Podcasting Realities?
For the most part, podcast listening in Canada looks pretty much like the U.S.. Listening continues its steady growth on both sides of the border. But there is a uniquely Canadian reality at play here. English-speaking Canadians are much more likely than French-speaking Canadians to embrace podcasts. This is one of the early findings from The Canadian Podcast Listener 2018, a follow-up to our 2017 landscape study, co-published by Audience Insights Inc and Ulster Media, and s
Time to Tap Into Podcasting's Potential?
There’s a lot of buzz around podcasts these days. And why not? Given the way Netflix and YouTube have revolutionized TV, you would think on-demand audio programs would be a no-brainer. Yet it’s only recently that podcasts have commanded much attention. Or that much listening. In our most recent Radio on the Move study of more than 2,000 Canadian drivers/passengers, in-car podcast listening is showing steady if unspectacular growth—8% say they have listened in the past week, u
Radio Still Rules in the Car
Despite all the buzz around new audio options and the ever more complex in-dash configurations, broadcast radio is still dominant in the car. At 66.2%, the share of in-car listening devoted to AM/FM radio in Canada is virtually identical to what it was five years ago, according to our latest Radio on the Move study, tracking in-car listening to radio and audio alternatives since 2010. Consistent with past tracking, more than 2,000 Canadian drivers/passengers were surveyed. Ne