

Radio Still Rules in the Car
Despite all the buzz around new audio options and the ever more complex in-dash configurations, broadcast radio is still dominant in the car. At 66.2%, the share of in-car listening devoted to AM/FM radio in Canada is virtually identical to what it was five years ago, according to our latest Radio on the Move study, tracking in-car listening to radio and audio alternatives since 2010. Consistent with past tracking, more than 2,000 Canadian drivers/passengers were surveyed. Ne