You don’t have to be Marshall McLuhan, or even understand him, to know that every medium has its natural strengths. TV works differently from radio which fills a different set of needs than print. And it’s no great leap to see that the physical platforms on which each medium lives also play a role in how that medium is consumed. Look at print for example. Readers use magazines differently than they use newspapers which are different again from books. Yet, as content moves ont

There’s a lot of buzz around podcasts these days. And why not? Given the way Netflix and YouTube have revolutionized TV, you would think on-demand audio programs would be a no-brainer. Yet it’s only recently that podcasts have commanded much attention. Or that much listening. In our most recent Radio on the Move study of more than 2,000 Canadian drivers/passengers, in-car podcast listening is showing steady if unspectacular growth—8% say they have listened in the past week, u

Despite all the buzz around new audio options and the ever more complex in-dash configurations, broadcast radio is still dominant in the car. At 66.2%, the share of in-car listening devoted to AM/FM radio in Canada is virtually identical to what it was five years ago, according to our latest Radio on the Move study, tracking in-car listening to radio and audio alternatives since 2010. Consistent with past tracking, more than 2,000 Canadian drivers/passengers were surveyed. Ne